Thus far, many of our articles have dealt with the interest of the ECo-C to the business world, which, if we are honest, is only a fraction of the larger framework of humanity. A very important fraction, granted: the business world, jobs and professions essentially provide individuals with a living, and thus affect practically every aspect of their lives. The early socialist movement sought to impose that the day be divided between 8 hours of work, 8 hours of sleep and 8 hours of free time.

Beyond the business world, there is the rest: the things that provide the infrastructure of human life, and which affect the way individuals conduct theirs. At the forefront thereof are politics and politicians, and it is with no small amusement that we can note how important the goals of the ECo-C are to a politician’s success.

It is obvious that they must be masters of self-marketing: each individual candidate, and indeed each party, must have his, her, or its specific messages and slogans and be attractive to the voter through them. „Yes we can“is one such slogan, one such proof of successful self-marketing, which in itself sufficed to carry a certain candidate all the way to a presidential seat.

Yet no slogan is enough in itself. Behind it, there must be the will and the manpower to spread it, and this is where teamwork comes in, as a PR management team. The team must also understand enough of said intended recipients to adequately tailor the messages to their likes and dislikes, their expectations and their views. At the same time, and quite aside from personal disagreements, the team must have found a good modus operandi, so as to avoid conflicts sapping their energy in a crucial, electoral phase; more importantly, in a political context, it is important for team members to truly rally to a cause that declines itself in terms of ideals and stances.

And of course all of this must successfully be communicated to the intended recipients, with as few alterations and corruptions as possible.

However, contrary to the business world, the political consequences of ECo-C related knowledge are very cut-and-dried: either one masters the topics well and thus has a chance of convincing the electorate or one does not and needs to.